About
piqyourdress was born the day we decided it was a waste of money to buy a new dress for every event. What a shame to see it turn old and dusty in our closets after only one opportunity to shine! We came up with an idea to solve this problem and created piqyourdress! Our dress mixer lets you assemble your perfect dress. Complete the look with a belt and wear the separate pieces with your daily wardrobe. The possibilities are endless!
Today, Claudia and Gabi's lives revolve around piqyourdress.com, a relaxed and modern approach to evening wear.
Gabi Elia
Co-Founder & Owner
Gabi completely changed career after a few years of working in real estate finance abroad to become a fashion buyer for a group of department stores in Switzerland. Now for piqyourdress she is responsible for new product developments, sourcing, production and stock management.
Claudia Schacher
Co-Founder & Owner
Claudia studied fashion design in Switzerland and worked as an independent designer and stylist thereafter. Today, she takes care of showroom operations, customer service and marketing including content creation for our social media channels as well as the online shop.
Bettina Piquerez
Business Development
Two years after starting the business, Bettina joined our team to develop and improve our online shopping experience and order process. She also set up a new logistics solution and built up the international online channel. Her job also includes financial analysis and HR. After her studies at the University of St. Gallen, Bettina worked for different international companies mostly in Sales & Marketing.
Ramona de Campos
Stylist & Customer Service
Ramona joined our team in 2018 and has since been helping our customers as a stylist in our Zurich showroom. With her help, patience and stylish eye, she helps everyone find their perfect outfit. She also takes care of customer service, coordinates daily business with our logistics partner and helps with updating content in the online shop.
Laura Herter
Social Media & Content Creator
Laura has been in our team as a stylist since 2021 but recently she has been taking care of our social media channels such as Instagram, Facebook, TikTok and Pinterest. She is mainly in front of the camera, inspiring our customers with creative ideas on how to wear the piqyourdress pieces in daily life and presenting our news with a great amount of passion and joy.
Sheryl Krieg
Stylist & Customer Service
In addition to her fashion studies, Sheryl takes care our customers with a lot of passion and a great sense for individual style in the Zurich showroom. She finds the perfect match for everyone and every occasion. In addition, she helps with customer service and coordinates orders with our logistics partner. She has been in our team since 2021.
Julia Neufeld
Product & Wholesale Manager
Julia joined our team in summer of 2022. She brings many years of experience working for large international fashion brands and now takes care of accessories production for piqyourdress. With lots of enthusiasm she also is in the lead to build up our wholesale business in Europe and take care of our relationship with our partners.